This month sees the triumphant return of Aviko’s ‘Passion for Plating’, a campaign dedicated to encouraging chefs to explore the culinary possibilities of premium potato products through a gastro tour of Mallorca
Aviko’s Passion for Plating paves the way for chefs to experiment with a whole host of delicious potato products, be inspired by flavours of the Balearic Island and discover how to elevate dishes with ease, all whilst saving time in the kitchen.
With 80% of restaurant owners and operators reporting that they’re feeling optimistic about the future of their business*, now is the perfect time for inspiration to hit. The potato partner is encouraging chefs and caterers to visit https://www.aviko.co.uk/campaigns/passion-plating-masterchef-mallorca-2025 to register their interest. The event will be held in May 2025, where all successful entrants will be whisked away for an all-expenses-paid, 2-day culinary trip in Mallorca, which will end with a cook-off between chef teams.
Speaking of the campaign, Mohammed Essa, Commercial Director UK & Ireland, Aviko explains:
“We’re excited to bring Passion for Plating back for a second year following its success. It was fantastic having so many talented chefs all in one place, sharing ideas and using Aviko products to bring another level to their dishes! It’s a priority of ours to continue supporting chefs as menus and operational needs evolve. There’s a lot of pressure to stay ahead of trends and with the help of Aviko, chefs can focus on the key elements of their dish while we take care of the all-important sides.”
As part of the trip, the culinary tour will provide an opportunity for chefs to explore local flavours and combinations, in preparation of the team competition. Aviko will be supporting the teams by supplying premium products – like hash brown bites and dauphinoise – that are ready to cook and plate up, allowing chefs to focus their time on the art of plating.
Kumour Uddin, participant in last year’s competition and executive chef at AC Inns, shared of the experience:
“Taking part in Passion for Plating was a once in a lifetime opportunity – it was fantastic working with chefs from all around the world, seeing how they would use different flavours and ingredients, whilst getting creative and experimental with Aviko’s products.”
Aviko has been the foodservice’s dedicated potato partner for over sixty years bringing quality and smart solutions to menus all over the world. With a range of frozen potato specialities made by chefs, for chefs, the extensive range includes Hash Browns, Premium Fries, Mash, Snackables and much more.
Passion for Plating is open now, chefs and operators can register their interest at https://www.aviko.co.uk/campaigns/passion-plating-masterchef-mallorca-2025.
*The Future of Restaurants Report: 2024 Edition
For more information on Aviko visit www.aviko.co.uk
