Powered by green tea, raw green coffee bean extract and ginseng, Remedy Energy delivers a naturally caffeinated kick, providing shoppers with a healthier spin on energy drinks
Available from WHSmith now (250ml; RRP: £2); or in multipack format online at remedydrinks.co.uk or via Amazon
London, UK: It’s time to ditch toxic energy for good as Remedy, the UK’s favourite kombucha brand, announces the launch of its brand-new drink, Remedy Energy – the wiser energiser without the crash, jitters or guilt that comes from traditional sugar-laden energy drinks full of artificial nasties.
Initially available in two delicious flavours, Berry Blast and Tropical Twist, Remedy Energy is packed with fruity flavour and contains all the energy you want, without any of the sugar or artificial additions. Featuring all-natural ingredients, including green coffee bean and ginseng, each gluten-free and vegan-friendly drink contains 80mg of caffeine, which is the same caffeine hit as a typical cup of coffee.
The launch comes at a time when research illustrates that the UK sports and energy drinks market size increased by over 22% in 2022[1]. However, around a third of UK consumers who don’t drink energy drinks say that there should be a wider range of natural variants available – suggesting a clear opportunity for energy drinks made with all-natural ingredients[2].
Launched in Australia in 2012 by husband-and-wife team Sarah and Emmet Condon, Remedy Kombucha has grown rapidly to become the UK’s favourite kombucha brand, sold in a multitude of major grocery and high street retailers, as well as within boutique independent retailers and bars. Remedy is leading the growth of the kombucha category, expanding at nearly 70% year-on-year; it is also the clear market leader with >33% category share, twice the size of the nearest competitor and driving more growth than all other brands put together. A Remedy drink is sold every 2.5 seconds in the UK, with its delicious range of bold fruit flavours driving high repeat and loyalty levels.
Crafted with kombucha and using Remedy’s unique 30-day brewing process, Remedy Energy has the same caffeine levels of the big energy players in the market, but with natural ingredients you can trust and the Remedy flavour you love. Plus, you get all the benefits of Remedy’s superior kombucha brew; live cultures, antioxidants and organic acids, all with no sugar.
The launch of Remedy Energy signifies an exciting time for the Remedy Drinks business, as it seeks to continue to disrupt the soft drinks sector, shaking up fizzy drinks for good. Ian Hadley, UK Commercial Director of Remedy Drinks, says: “Remedy’s incredible growth within the UK demonstrates a clear consumer appetite for healthier soft drinks. This, coupled with the rapid and sustained growth of the UK’s energy drinks market, has created an exciting opportunity for a natural, healthier energy drink alternative which our customers can feel good about drinking.
“The energy drink category is currently dominated by a range of drinks featuring excessive sugar and artificial ingredients. With three quarters of the population looking to reduce or avoid sugar in their diet[3], the demand for a variant like Remedy Energy has never been stronger.”
Both Energy flavours offer a smooth and enjoyable drinking experience with a sparkling, refreshing taste, packed with feel-good energy. Tropical Twist is made with fragrant notes of ripe mango and pineapple, while Berry Blast contains notes of juicy berries, ripe from the sun, providing a bold, fruity taste paired with clean caffeine from plant-powered ingredients for an all-round energy boost.
To find out more about Remedy Kombucha, visit RemedyDrinks.co.uk
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[1] UK Sports and Energy Drinks Market Report 2023, Mintel
[2] UK Sports and Energy Drinks Market Report 2023, Mintel
[3] Remedy Consumer Research 2022