La Quintinye Vermouth Royal and Nouaison Gin, two brands within the portfolio of Maison Villevert. created by Jean-Sébastien Robicquet, founder and CEO of Maison Villevert, are launching a global fundraising initiative across 20 countries to raise money for the non-profit organisation Wine To Water. The aim is to mobilize the world of bar and mixology to raise money via tip donations, public donations and an auction of a captured moment of mixology history.
The fundraiser will unite the drinks industry in the mission of providing clean water to the populations that don’t have it.
The charity project will donate 100% of the proceeds to Wine To Water, founded in 2007 by Doc Hendley who is an ex-bartender and friend of Gaz Regan (1951 – 2019). The organisation is committed to supporting life and dignity for all through the power of clean water. The funds raised will be used to implement clean water projects around the world. The projects financed include digging and repairing wells, supplying areas with filtration systems and storage containers, and educating locals on how to maintain fresh water supplies.
The idea of this fundraising project was initiated by Jean-Sébastien Robicquet, Founder and CEO Maison Villevert who wished to pay tribute to Gary Regan as one of the world’s leaders and legend in mixology and cocktail culture who initiated the first #JustOneShift fundraiser to support Wine To Water ten years ago. Jean-Sébastien Robicquet gathered all Gary’s friends in Cognac to suggest the idea of participating in a charity project. The world’s greatest cocktail legends enthusiastically accepted the idea: ‘The Maestro’ Salvatore Calabrese, ‘the King of Cocktails’ Dale DeGroff, the Godfather of British bartending Peter Dorelli, Japan’s most famous bartender Hidetsugu Ueno and spirits educator Philip Duff.
The link between Maison Villevert, Jean-Sébastien Robicquet and Gary Regan dates back 2010 during the famous G’Vine Gin Connoisseur Programme (GCP). The GCP’s global quest to find the world’s best gin bartender also provided the scene for a moment in bartending history: a photograph accidentally captured Gaz Regan’s first ever ‘Finger Stirred Negroni’ before it became Gaz’s signature move that became so famous it was immortalized as a stainless-steel bar spoon in the life-size shape of his finger.Funds will be raised by three revenue streams with 100% of the proceeds donated to Wine To Water.
Three Methods of Fundraising
1. Trade | Global outreach to donate a sum from #JustOneShift during the campaign from the bar industry to www.wtw.org/gazregan
2. Consumer | #ICanIDo direct donations to Wine to Water to www.wtw.org/gazregan
3. Public Auction | Bid for the original finger-stirred Negroni photo* + 10 year anniversary photo + Gin 1495 set (one of only 100 recreations made of the world’s oldest known gin recipe dating back to 1495).
Quote
“Maison Villevert has initiated this fundraising to uphold two strong beliefs: Firstly, water is an integral part of the life of every single person on the planet and we should be entitled access to clean water. Secondly the legacy of pioneer Gary Regan should be upheld and continued. The two beliefs combined will bring a powerful message to an industry focused on the importance and perpetuation of water, in its many forms”
Jean-Sébastien Robicquet