– The spa leader has recorded nine consecutive months of record sales
– Spabreaks.com is currently celebrating its 15th year in business
– The early May bank holiday and Coronation weekend also saw unprecedented sales
BANK HOLIDAY BOOST TO THE WELLBEING ECONOMY AS LEADING SPA TRAVEL COMPANY SPABREAKS.COM RECORDS NINE CONSECUTIVE MONTHS OF RECORD SALES.
Leading spa travel company, Spabreaks.com, has announced record sales for nine consecutive months into Q1 of 2023. Currently celebrating its 15th year in business, the company also initiated a series of celebratory sales throughout March, which continued over the May bank holiday weekend with additional activity over the Coronation. These saw an additional boost to revenue from both spa vouchers and spa bookings.
Having worked diligently to cater to a post-pandemic wellness market, bringing business to spas across the UK through its unrivalled marketing reach, Spabreaks.com has started the year celebrating not only a landmark birthday, but also a milestone in post-Covid recovery for itself and its partner network. A bespoke campaign designed around its trade partners, has seen the business yield results that exceed pre-pandemic sales, with growth rising by 133%, as well as a significant rise in website sessions.
Spabreaks.com places a particular emphasis on its relationships with spa partners across the UK and Ireland, and has attributed the boost in business to that fundamental value. This period has seen the strongest ever activity with spa partners, with 25% of sales from those who joined in their 15-day anniversary campaign. On average customers were five times more likely to book offers from spa partners who took part in the initiative.
As a dynamic marketing platform dedicated to supporting the commercial success of all spa partners through their unrivalled market reach and understanding, Spabreaks.com continues to feed back expertise and learnings from all campaigns to the venues that work with them, with a view to providing cumulative and ongoing benefit to each destination.
The results put the business and its trade partners in an excellent position to build over the course of 2023, while the arrival of new Managing Director, Simon O’Flynn, and new Business Development Manager, Gail Wands, is set to bring additional firepower to the brand’s marketing and sales approach.
Managing Director, Simon O’Flynn says: “Spabreaks.com is unique in its perspective – believing firmly that a rising tide lifts all boats. Every campaign is designed to deliver what customers are looking for in the wellbeing and leisure space, and to support our spa partners through informed marketing campaigns and feedback that nurtures business growth for all. These figures are a fantastic start to the year and a great baseline to build upon over the coming months”
Spabreaks.com Founder, Abi Selby says: “Our raison d’être is to market spas successfully, helping individual destinations as well as the spa industry as a whole to flourish by respecting brand identity and believing that a commercial approach, as well as one with integrity, do not need to be mutually exclusive. These figures continue to validate that belief and it’s an enormous joy to me to see our team and those we work with reap the rewards of all their hard work.”