• The UK’s favourite juice brand adds to its classic range with the all new Strawberry & Banana flavour, and expands Sensations range with the launch of Pineapple & Pink Guava Crush
• The flavours boost the brand’s range of juices that help families kick start their days with a ‘glass half full’ outlook
• In order to understand the impact of an optimistic start to the day, Tropicana led a nationwide investigation into how differently adults and children approach morning time
• The survey found that 45 per cent of adults felt they should allow more time for fun and almost a third (31 per cent) feel that how they start their day impacts their mood
Tropicana, the UK’s number one chilled juice brand1, is adding to its range of 100% pure pressed natural fruit juices with two all new flavours: Strawberry & Banana and Pineapple & Pink Guava Crush. The launches are being supported by nationwide research to investigate how the mornings of the nation’s adults and kids differ, in line with the brand’s belief of the power of a positive morning (and how beneficial childlike enthusiasm can be).
After a long winter, Tropicana is kickstarting spring by unveiling two new flavours to help Brits kick-start their days. Strawberry & Banana flavour, the nation’s favourite breakfast smoothie combo, will join Tropicana’s line-up of classic fruit juices. It’s a pure juice blend of apple, strawberry, banana and blueberry.
The mocktail-inspired Pineapple and Pink Guava Crush has been added to its Sensations range, for juice-lovers to enjoy in moments outside of breakfast throughout the day. It’s a blend of the highest quality apples, pineapple, and pink guava, a trending ingredient2.
As with all Tropicana fruit juices, a 150ml glass of both new releases count as one of our five a day, contain only naturally occurring sugars and no added sugar, like all 100% fruit juices – a bonus for those looking for an added health win for all the family.
The new juices are now available to buy at Sainsburys and will be found instore and online at a number of major UK retailers throughout 2023. Prices start at £3.25 RRP (850ml).
The brand, which has always maintained the power of sunshine spirit in the mornings, believes we could all benefit from starting the day being ‘More Kid’. It sought to support these claims with nationwide research into how our outlooks have changed since we were carefree children, finding that adults remember starting the day feeling happy (35 per cent) in their youth, yet nowadays wake up feeling tired (42 per cent) and stressed (24 per cent).
Half of Brits agreed grown-ups need to adopt a more carefree outlook, rather than waking up bogged down by thoughts of the weather (which occupied the minds of 39 per cent), work tasks (31 per cent), money and bills (23 per cent). The research also showed that adults think they can learn a thing or two from youngsters, including allowing more time for fun (45 per cent) and starting the day with positivity (38 per cent). Almost a third (31 per cent) of adults feel that how they start their day impacts their mood.
In response to these findings, Tropicana has built a giant bed (with a trampoline at its centre for added bounce) and placed it on the main concourse of King’s Cross station today to introduce some childlike enthusiasm to London residents’, and its visitors’, weekday routine. Samples of the new breakfast smoothie-inspired Strawberry & Banana juice will be available for King’s Cross visitors to enjoy.
Tropicana intends for the giant bed activation to inspire the UK to set aside time for small moments of brightness in order to set them up for a better day, at any age.
Caroline Wilding, Head of Marketing, Juices UK at Tropicana Brands Group, comments: “As well as welcoming 2023 with two brand new flavours, Tropicana is looking to inspire people to seek out more childlike joy by starting their day with a bounce on our giant bed, turning the morning routine into an opportunity for fun.
“Our research revealed the top 40 things adults miss about being child, which included waking up feeling excited and playing in the park, and I’m sure every adult can relate to these feelings of nostalgia.
“Tropicana wants to encourage people to tap into their inner sense of sunshine with some carefree fun. We believe that despite the twists and turns of busy days and commitments, finding ways to tap into our inner positivity makes the day more joyous, whether that be enjoying time spent outdoors or having a revitalising glass of fruit juice first thing.”
For more information about the new flavours, and the wider Tropicana range, visit www.tropicana.co.uk.
Follow along to see the morning commute like you’ve never seen it on Tropicana’s social channels:
Facebook: www.facebook.com/Tropicana/
Twitter: @Tropicana
Instagram: @tropicanajuicesuk