Kent Cricket is delighted to announce its latest high-profile partnership with Kent-based wine producer, Chapel Down.
Based in Tenterden, in the heart of the Kent countryside and with vineyards located across the South East of England, Chapel Down is England’s leading wine producer producing 1.5m bottles each year and welcoming over 50,000 visitors to its award-winning winery estate in Tenterden.
Earlier this year, Chapel Down became the ‘Official Sparkling Wine’ of the England and Wales Cricket Board (ECB). The partnership will see Chapel Down’s sparkling wine offered to winning teams on the podium at all Men’s International, Women’s International and Domestic Finals – watched by millions worldwide.
Today’s announcement that the wine producer is now partnering with Kent Cricket on a regional basis is further testament to Chapel Down’s commitment to support the much-cherished English sport both at national and regional level.
Chapel Down’s partnership with home county Kent Cricket is proudly launching during the 170th Canterbury Cricket Week, the oldest surviving cricket festival in the world. Kent’s match with Northamptonshire, which takes place today, will feature a pop-up Chapel Down outdoor bar for spectators to enjoy an al-fresco glass of English sparkling wine during the match.
The partnership will also see its award-winning sparkling and still wines served across main bars and hospitality areas and will be supported by advertising within the Canterbury grounds.
Chapel Down CEO, Andrew Carter, said: “Our brand home is in Kent and we are delighted to be partnering with Kent Cricket this summer. Not only is it one of England’s first-class county clubs, it is also at the centre of our county’s sporting community. We are committed to supporting the game at both a national and regional level.”
Kent Cricket’s Director of Partnerships, Andy Griffiths, said: “It’s exciting to partner with another outstanding Kentish business in Chapel Down. Chapel already has a relationship with ECB, so it’s fantastic to see their commitment to supporting cricket at all levels of the game by becoming official partners of Kent Cricket.”