In line with their plans for the future, UK-based manufacturer Vaclensa Ltd has unveiled the new brand identity and website for The Decarbonizer.
Previously known as simply ‘Decarbonizer’ the new branding delivers a modern look for the flagship product which, after 50 years, continues to help hospitality businesses operating commercial kitchens save on costs and reduces time to clean cooking equipment.
The new logo has a sharp tone which underlines The Decarbonizer’s ability to cut through grease and burnt-on carbon from a range of cooking equipment, and the tagline could not be more to the point; by using The Decarbonizer to clean your cooking equipment, you will spend less on water bills, less on chemicals and staff will have more time to cook and serve customers instead of having to spend more time scrubbing grills and cleaning filters.
The new website is easy to navigate and features a helpful FAQ section which, as UK Marketing Manager Daniel Cross says, will be an ongoing project.
Daniel said “we are working hard on an exclusive project to develop more training and support videos and materials for the website’s ‘Help’ section, many of which are produced as a direct request from both existing and new customers. While we have our standard training and support materials, we are happy to prepare bespoke materials to meet our customers own particular way of training their staff.”
The rebrand and new website are the first part of a larger plan for The Decarbonizer and Vaclensa’s hospitality division, with more exciting developments in the pipeline for 2022 and beyond.
