After being previously available in the on-trade only, consumers will now be able to enjoy TAILS bar quality crafted cocktails from home with new-look packaging and new recipes blended with top quality ingredients. From a tangy fruit-forward Passionfruit Martini to a timeless Whisky Sour -Tails’ newest range brings ready-to-serve crafted cocktails with the experience of the bar ready to drink in 30 seconds that are simple to make with no compromise on taste or quality, all consumers have to do is add ice, shake and pour.
Made using the Bacardi portfolio of premium spirits, the debut range will include:
- ‘Rum Daiquiri’ made with BACARDÍ® rum
- ‘Whisky Sour’ with DEWAR’S® Blended Scotch whisky
- ‘Gin Gimlet’ with BOMBAY SAPPHIRE® gin
- ‘Espresso Martini Cocktail’ and ‘Passion Fruit Martini Cocktail’, both made with 42BELOW® vodka
QR codes on every 50cl bottle will link to a 30 second tutorial on the three simple steps to make your Tails cocktail – add ice and 125ml of your Tails cocktail to a shaker, shake until ice cold and pour into a glass. Tails will be available from April in supermarkets, specialist liquor stores and online across the UK & Ireland, Netherlands, Belgium, Germany, Austria and Australia with a digital-first marketing campaign to support
