Manchester’s finest Aitch has just launched a new partnership with Relentless Energy Drink as part of the #WithoutLimits campaign.
Aitch succeeds grime star Stormzy as the brand’s new ambassador, with his face appearing on limited edition cans across the nation from 16th August. The #WithoutLimits campaign launches with a series of satire content, which sees Aitch live out a fantasy day in his hometown of Manchester.
Inspired by iconic, over-the-top music video scenes and aspirations of a ‘VIP’ lifestyle, Aitch can be seen taking the idea of #WithoutLimits to ridiculous levels in the hero campaign film and giving it a cheeky Northern twist.
2021 is set to be a big year for Aitch. ‘Learning Curve’ got summer started with a bang, and there’s lots more on the way. Before the year is out, fans will have the chance to get involved with Aitch’s ascent to stardom. Every limited-edition can of Aitch x Relentless Original that is purchased will offer fans the chance to win a secret, money-can’t-buy experience.
When asked what living without limits means to him, Aitch said: “To live without limits is to wear the clothes that you want to wear, listen to the music you want to listen to, and one million percent believe that you can do whatever you set your mind to. Whoever you are and wherever you come from, the world is in your hands, and nothing is impossible. Yeah, that’s living without limits!”
The incredible Aitch x Relentless #WithoutLimits film can be viewed here.
