The new cream liqueur brings the coffee shop to the home bar with a natural Matcha taste.
Tia Maria, the world-famous coffee liqueur, today announces the launch of its first addition to its signature drinks portfolio – Tia Maria Matcha cream.
Bringing a coffee shop taste to home bars across the UK, Tia Maria Matcha is a uniquely fresh and naturally indulgent cream liqueur with the distinctive flavours of Japanese green Matcha tea extract, providing a floral and refreshing twist with a smooth finish.
Providing a subtle green pour, the new product has an ABV of 17%, providing contemporary consumers with a new mindful ritual and the perfect drink of choice for every occasion from pairing with indulgent food, relaxing at home, to celebrating on a sunny day outside when served over ice or as a rich ingredient in cocktails.
Neil Jardine, managing director of Disaronno International UK, said: “We are thrilled to be bringing a brand new liqueur to the UK drinks category and providing a delicious new take on Japanese Matcha tea. Matcha is extremely popular in coffee shops and is known around the world for its mindfulness properties, so it seemed a natural fit for us to pair the earthy notes and natural caffeine with our premium Tia Maria flavour.
“We know our customers love the classic Tia Maria taste, so we wanted to bring them something truly unique while injecting new excitement into the brand. With the launch we want to continue to reach a younger consumer base and meet new taste preferences along the way with our new drink creations, and we’re looking forward to introducing the concept of a mindful Matcha ritual through Tia Maria.
“Our latest innovation is testament to the essence of the brand and we can’t wait for our customers to raise a glass of our new Tia Maria Matcha with us.”
Tia Maria Matcha will be available in 700ml bottles and will be launching in major supermarkets this summer.