Ramsbury Single Estate Spirits, makers of award-winning field-to-glass gin and vodka, has launched a Virtual Tip Jar to support the on-trade in the face of these unprecedented times. The initiative, called ‘Ramsbury & Friends’, will enable consumers to buy drinks vouchers for their favourite bar, restaurant or pub, with Ramsbury matching every pound spent as a tip for that venue.
Consumers will be able to purchase Ramsbury drinks vouchers for a bar of their choice through Ramsbury.com/friends, which can be redeemed once the bars re-open and are valid until 31.12.2020. The value of the vouchers will be matched with a donation of equal amount by Ramsbury Single Estate Spirits*.
The initiative pledges to support the on-trade in both the short term and long term; the funds will go to bar owners immediately, and the redeemable voucher will help to drive all-important footfall back to bars when they re-open.
Global Brand Ambassador at Ramsbury Single Estate Spirits, Mikul Kalyan, says: “It’s fair to say we are living through uncertain times, and the great and good of the British on-trade are also finding themselves and their livelihoods under sudden threat. Now, more than ever is the time for brands and consumers to pull together as one community to support those in need. This initiative aims to do exactly that; through helping to ease the burden on bar owners immediately and guaranteeing future footfall.”
A growing number of venues up and down the country are already on the list of those able to be selected to buy a drinks voucher from, including Blacklock (London), The Jane Eyre (Manchester) and Rabble (Edinburgh). However, bars and other on-trade venues not currently on the list can join the scheme by putting themselves forward or being nominated by a consumer or another bar by contacting: [email protected].
Visit: Ramsbury.com/friends.