Last year’s National Curry Week saw media reach of over 13.5 million and the hashtag #NATIONALCURRYWEEK trending in the top 5 UK Twitter trends during its October celebration.

Now in its 21st year, National Curry Week (October 7 – 13) promises to be the event’s biggest and best year to date, as all curry houses, restaurants, pubs and food outlets serving the country’s favourite cuisine are invited to sign up for a whole host of free support to attract more diners.

Sponsored by Kingfisher Beer – India’s no.1 beer, National Curry Week offers food outlets the opportunity to register on a dedicated trade section of the event’s official website:

Outlets registering to take part in National Curry Week must commit to offering 25% off food bills for customers during the week but there is no fee to register and they will be able to download a suite of promotional assets to attract customers, including window posters and image assets that can be posted via their social media channels.

Registered outlets will be featured on the website’s nationwide curry map, enabling eager diners to type in their postcode and locate the nearest participating outlets where they can receive a 25% discount off their food bill.

Hundreds of restaurants are already planning to spice things up with special events to entice customers during the seven-day event, and the Kingfisher Truck will be on tour to raise awareness even further.

National Curry Week is a fantastic opportunity to drive customer footfall in October, not just for Indian restaurants but for any catering outlet planning to take advantage of this popular event, which also raises money for official charity partner Curry for Change, supporting Asia and African communities to help beat hunger.

Rob Pietre-Cambacedes, Kingfisher Beer UK’s Brand Manager, said: “We are very proud to sponsor this week of activity which supports the British curry sector and a very worthy charity. It is also designed to create fun for curry lovers and increase awareness and appreciation of the many different cooking styles from countries of the Indian subcontinent. Judging by the interest already shown, we’re expecting this to be the most successful National Curry Week in its 21-year history.”

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