Cobra Beer, founded by British Indian entrepreneur Lord Karan Bilimoria, has launched an initiative designed to support the UK restaurant industry. Bringing together a panel of highly successful chefs, restaurateurs and restaurant industry entrepreneurs in the form of THE COBRA COLLECTIVE, members will work individually and as a group through the coming year in rolling out a programme of inspiring business masterclasses, interactive workshops and ‘how to’ videos, developed to support start-up hospitality entrepreneurs and existing restaurant owners at what is a turbulent time for the hospitality sector.
The Cobra Collective panel will launch with chef, entrepreneur and MasterChef host Monica Galetti, Michellin-starred chef Andrew Wong, restaurateur Nisha Katona MBE, Podcast presenter and content creator Alexandra Dudley, Beer Sommelier Ed Hughes alongside Cobra Beer founder and CEO Lord Karan Bilimoria. Each member of The Cobra Collective will work with the Cobra brand to develop a range of exclusive and informative content and events based on their individual areas of expertise within the restaurant sector.
Individual workshops, Q&A’s and masterclasses will follow in the Autumn including:
- How to Create Cultural Harmony in the Workplace with Andrew Wong
- The Highs and Lows of Business Podcast with Lord Bilimoria
- How to Create and Grow a Brand within Hospitality Q&A with Nisha Katona
- Brewed Smooth for all Food; Beer & Food Pairing Masterclass with Ed Hughes
- In an Increasingly Digital Landscape, How to Leverage Social Media in the Culinary World with Alexandra Dudley
- Getting Ahead as a Female in the Hospitality Industry with Monica Galetti (TBC)
Lord Karan Bilimoria comments, “Current economic forces and shifting consumer trends mean that running a restaurant business has never been harder, or more beset by external challenges. As a brand largely stocked and consumed in pan Asian and ethnic restaurants across the UK, Cobra wants to bring a set of inspirational hospitality leaders together to support this hugely important sector of the restaurant industry.
We are committed as a business to support entrepreneurs and independent restaurateurs and see the Cobra Collective as an ongoing and growing initiative; we’re delighted to announce our key members at this time and look forward to working with them over the coming months.”
Cobra has committed £150k in year one of The Cobra Collective and hopes to offer advisory support to multiple independent business owners in the year ahead.
Monica Galetti spoke for the Cobra Collective panel “When we were invited to take part in this great initiative for the industry, we jumped at the opportunity to support other chefs and restaurateurs. I’m looking forward to sharing my thoughts and experience and hearing the collective wisdom of my industry colleagues on their chosen subjects.”
For a full list of masterclasses throughout 2019/20 please contact [email protected] and follow @cobrabeer on Instagram
#CobraCollective
For more information please visit https://www.cobrabeer.com/en/home