Stella Artois launches The Perfect Serve virtual restaurant for The Championships, Wimbledon

Stella Artois has partnered with Twisted London, the delivery-only restaurant born from online food brand Twisted, to launch The Perfect Serve with Stella Artois virtual restaurant, which will serve up a specially crafted menu during The Championships, Wimbledon, available exclusively via UberEats from 2 – 14 July.

Stella Artois is the official beer partner of The Championships, Wimbledon. Twisted London’s partnership with Stella Artois forms part of the brand’s 360-degree summer campaign. The campaign consists of a range of activities including: cinema, TV, PR, social and digital, and out-of-home advertising, and it is expected to reach 97% of the population. Each of the creatives are designed to encourage UK adults to remove distractions and make time for the things they really enjoy. The virtual restaurant will offer a specially-crafted menu designed by Twisted London’s chefs to be savoured with a Chalice of Stella Artois.

Its partnership with Twisted London follows a number of successful brand collaborations conceptualised by the restaurant’s parent company Jungle Creations as it looks at new and innovative ways to help clients activate their brands to reach its online and offline audiences.

Twisted London’s recent partnership with UberEats for a ‘Pink Wednesday’ activation celebrated the 15th anniversary of one of the world’s best loved chick-flicks and the entirely new menu achieved worldwide press attention, reaching tens of millions of consumers.

Liz Hemus, Senior Brand Manager UK&I at Stella Artois, said: “As the official beer partner of The Championships, Wimbledon, we’re delighted to partner with Twisted London to offer this menu to celebrate the tournament. It’s been created to be savoured with a freshly poured Chalice of Stella Artois with friends, just how we do on the continent.”

Rob Warren, Social Marketing Manager at Twisted London, said: “Our mission is to deliver unforgettable food experiences for our customers, so we’re thrilled to be partnering with Stella Artois to offer this premium and playful experience during The Championships, Wimbledon. Right now, no one else is crafting bespoke experiences to activate brands through delivery-only restaurants and there are so many exciting avenues for us to explore.”

The virtual restaurant marks the launch of Stella Artois’ two month partnership with the wider Twisted brand, which will also include the creation and distribution of five recipe videos through Twisted, that will showcase recipes that perfectly pair with Stella Artois.