Assembly Hotels Group is a young, fun and imaginative hospitality operator; serious about creating cutting edge living, stay and entertainment spaces.
With a growing hotel portfolio that currently consists of Victory House – MGallery by Sofitel, Hotel Indigo – 1 Leicester Square and Assembly London, the group look forward to welcoming new hotel properties to the family later this year.
At the end of 2018, Assembly Hotels Group proudly partnered with Crisis, the national charity for homeless people; passionately believing in the work the charity undertakes and, in their mission, to end homelessness across the UK.
To help Crisis achieve this goal sooner, the ‘Bed for a Bed’ initiative had been created. For every room sold to an Assembly Hotels Group guest, a donation is made towards helping a homeless person into a home of their own. Bed for a Bed raises vital finds to support Crisis in helping people leave homelessness behind for good; they do this by providing services such as education, training and personalised coaching, all of which will see the team from Assembly Hotels Group taking a personal and proactive involvement in.
Asif Aziz, Founder and CEO, Assembly Hotels Group Limited said: “We were delighted to partner with Crisis, supporting their invaluable work in rehabilitating and rebuilding the lives of homeless people, ensuring they not only have a safe place to sleep at night but contributing towards a positive and fulfilling future. In addition to our existing hotels, we intend to roll the ‘Bed for a Bed’ initiative out across all of our future hotel and aparthotel schemes, which combined will deliver over 2,000 rooms in London”.
Jon Sparkes, Chief Executive of Crisis said: “We were thrilled to partner with Assembly Hotels Group Limited to help people sleeping rough or in unsuitable accommodation across the country find a safe and stable place to live, and to ensure the right support is in place to stop people from becoming homeless in the first place. The money raised by Assembly Hotels Group Ltd goes towards our work helping people leave homelessness behind, and to fight for an end to homelessness for good”.
Crisis estimates that around 9,000 people are currently sleeping rough each night across Britain, a 50% increase since 2011. Crisis, which turned 50 in 2017, has decades of experience of working with homeless people. Over 11,000 people used its services in 2016-17. Crisis helps homeless people find and keep a home of their own, as well as offering education, training, support with employment and health, ultimately providing homeless people with the tools and knowledge they need to build a future for themselves.
Assembly Hotels Group Ltd are proud to support Crisis in helping homeless people to turn their lives around and leave homeless behind for good.