European Coffee, Tea & Soft Drinks Expo, the only professional trade show 100% devoted to the profitable service and sales of coffee, tea and soft beverages – and nothing else, is set to double in size when it returns to Olympia, London on May 21st and 22nd 2019. The Show will provide visitors with even more compelling reasons to attend thanks to the launch of dazzling new features.

In a world first, European Coffee, Tea & Soft Drinks Expo will be running Barista Masterclasses which will showcase the skills of the best known and most inspiring baristas.  The Barista Masterclass sessions will offer visitors a refresh on the fundamentals but also to keep them up to date with the latest trends, educating and inspiring the coffee business community about the importance of not only being able to make great coffee but also to serve it to the discerning customer of today.    Baristas already confirmed as taking part include the current World Barista Champion Agnieszka Rojewska, plus:

  • Dale Harris, World Barista Champion 2017 – HasBean Coffee
  • Jimmy Dimitrov, Clifton Coffee Roasters, UK Coffee Masters finalist 2018
  • Dan Fellows, Origin Coffee 2019 World Champion Coffee in Good Spirits &

2018/2019 UK Coffee in Good Spirits Champion

  • Sam Trevethyen Grind & Co, Head of Coffee & Cocktails
  • Jaoa Almeida – Elan Group & Latte Art Bar – UK barista championship finalist & UK latte art championship finals
  • Dhan Tamang – Coffee Lab – UK Latte Art Champion x 5, World Latte Art Champion 4th place 2016
  • Gareth Davies – Head of Coffee Excellence, UCC
  • Stacey Canning – Coffee Champion – Harris + Hoole
  • Jana Slamova –– Baxter Storey – 2017, 2016, 2015 UK Barista Championship finalist, 3rd place in 2015 UK Barista Championship
  • Raf Mlodzianowski – Consultant, RAFMAKES

With Victoria Arduino as the coffee machine and grinder sponsor.


European Coffee, Tea & Soft Drinks Expo will also feature another world first – LIVE coffee roasting.  Roastery Masterclass Live!, is a brand new feature with live roasting and expert commentary. It will educate and inspire the coffee business community about the importance, complexity and great skill involved in roasting. It is being driven by the sector’s top roasters who will display and discuss the unique intricacies in the art and science of roasting:

Here’s just a handful of the hugely talented roasters who will be hosting sessions:

  • James Boatfield -Thorley, Roastery Manager, Allpress
  • Sam Langdon, Master Roaster, Caravan Coffee Roasters
  • Freda Yuan, Green Buyer, Caravan Coffee Roasters
  • Jamie Strachan, Head of Coffee, Dark Arts Coffee
  • Eliasz Minkiewicz, Operations Manager, Nord Coffee
  • James Wogan, Green Buyer, Wogan Coffee
  • Rudy Huemer, Quality Manager, Union Hand-Roasted Coffee
  • Courtney Snowdon – Head Roaster, Ozone Coffee Roasters
  • Roland Glew, Head Roaster, HasBean Coffee

Olam Specialty Coffee will be the Green Bean Sponsors of Roastery Masterclass Live! and will be hosting cupping sessions at the show.

Soft Drinks will also be given a platform with the launch of a major dedicated zone at the show featuring soft drinks.  This will include a Summer Drinks Pavilion, specifically for all the relevant exhibitors offering everything involved in providing and selling refreshing cold drinks as well as equipment such as ice making machines, plus content in the education programme.  The show’s timing in May is perfect to catch the buying season for the hot summer ahead!

Tea is also coming back to European Coffee, Tea & Soft Drinks Expo 2019 – in a big way – by partnering with the National Tea Day to create innovative tea-led content to engage tea-buying executives from across the hospitality and food service industries.  The partnership will see National Tea Day co-host a dedicated tea theatre in the newly created Tea Quarter.  This fantastic new initiative will substantially boost the tea element of the event to meet the sector’s need to improve its tea offering to maximise customer satisfaction, sales and profitability.  A significant part of the show’s education programme will be devoted to tea including tea masterclasses, seminars and pairings so attendees can understand how tea can become more profitable.

In addition to these exciting new features, existing crowd pleasers will be returning to the show, including the European Coffee, Tea & Soft Drinks Expo Conference Theatre featuring keynote speakers and serious industry leaders tackling business-critical topics; the Innovation Path & Awards  highlighting the most innovative products and solutions on show; the Sensory Workshop  and Taste Challenge and Awards, and of course a vast range of exhibitors.

Annie Swift, Managing Director, European Coffee, Tea & Soft Drinks Expo said, “Our launch show in May attracted over 3,000 visitors of exceptional quality –  leading senior industry decision-makers from right across the hospitality market who do not attend any other cafe shows. They came not just from coffee shops and cafes but also from major corporates, contract caterers, restaurants, hotels, pubs and the leisure and the travel sector.  Due to this successful launch, many of the exhibitors at the 2018 show have already rebooked (many with larger stands) for 2019, and are already joined by a raft of exhibitors new to the show.  With the support and backing of more leading industry influencers joining our steering panel, and located at Olympia, London’s leading and most accessible venue, European Coffee, Tea & Soft Drinks Expo offers a totally unique proposition and is a show that means business for exhibitors and visitors alike. It is now firmly established as the prime destination for Food & Beverage professionals sourcing beverages, and the equipment required to prepare and serve them.”

Dan Clarke, MD, La Cimbali said, “European Coffee, Tea & Soft Drinks Expo was great for engaging with our key and potential customers, with the quality of visitors a lot higher than I’ve seen at other exhibitions over the last five years. If they can deliver this quality of visitor in future years, that will be very good. We’ve booked again for next year.”

European Coffee, Tea & Soft Drinks Expo has the support and active input from a steering panel of senior figures recruited from all the major sectors to shape the event for the maximum benefit of its visitors and exhibitors.  These include

Tim Sturk, Director of Coffee, Angel Hill Foods

Magda Harrison, Owner, Artisan and the Artisan Coffee School

Edwin Harrison, Owner, Artisan and the Artisan Coffee School

Don Altizo, National Barista Trainer, Baxter Storey

Craig Bunting, Co-Founder & Marketing Director, BEAR

Paul Darlison, Head of Operations – Nero Express, Caffé Nero

Laura Harper-Hinton, Co-Founder & Creative Director, Caravan Roasters & Restaurants

Marc Fink, UK F&B Manager, citizenM Hotels

Tim Cox, Drinks Innovation, Costa Express

Sonia Louro Carvalho, Head of Hot Beverage, Compass Group

Sam Shutt, Head of External Brand – Food, Debenhams

Tom McCarthy, Director of Food & Beverage, De Vere

Dave Lewis, Food & Beverage Category Manager (On Board Sales BU Channel), DFDS

Maxime Herbaut, Coffee and Beverages Manager, Eat

Joao Almeida, Founder of Latte Art Bar and Head of Coffee, Elan Group

Rick Wells, Founder & Director, Fernandez & Wells

Jessica Worden, Coffee Manager, GAIL’s Artisan Bakery

Henry C.A.W. Ayers, Director & Founder, The Gentlemen Baristas

Josh Mordecai, Head of Operations, Good & Proper Tea

David Abrahamovitch, Founder, Grind

Josh Brown, Head of Commercial Development, Harris + Hoole

Bartosz Ciepaj, Master Roaster, Harrods

James   Drake,   Operations Manager, Hotel Chocolat

Tony Mosca, Director of Food & Beverage, InterContinental London Park Lane

Peter Dore-Smith, Founder & Director, Kaffeine

Chantal Lontay, Manager, Hospitality & Food Proposition, John Lewis

Ashley Saxton, Director of Food and Beverage, The Langham, London

Mark Hastings   Director of Restaurants, Mandarin Oriental Hyde Park  

Robert Robinson, Co-Founder, Notes Coffee Roasters & Wine Bar

Fabio Ferreira, Co-Founder, Notes Coffee Roasters & Wine Bar

Scott Russell, Founder & CEO, Paddy & Scotts

Andy Wells, Co-Founder, Press Coffee & Co

Owen Thom, Education Development, SCA

Gianni Romagno, Managing Director, Sevengrams (7Gr) Coffee Studios

Adrian Campbell–Howard, Founder and MD, Society Café

Hannah Hughes, Head of Innovation, Soho Coffee Co

Mark MacDonald, National Supplier Manager, Star Pubs & Bars (Heineken UK)

Roland Horne, Founder, The Watch House

Sanjay Bowry, Operations Manager, Vita Mojo

Tom Vincent, Co-Founder, 200 Degrees




PS  – you may have noticed we have extended the name of EUROPEAN COFFEE EXPO to EUROPEAN COFFEE, TEA & SOFT DRINKS EXPO.  This development is due to feedback from our steering panel of leading beverage buyers, and from the market, to bring it in line with the overall positioning of the event – a professional beverage exhibition for the entire hospitality sector featuring coffee, tea and soft drinks. Graphically, the logo is almost identical to the original, retaining the significant goodwill already built up amongst our exhibitors, sponsors and visitors.