Coffee in pubs is big business. In fact, recent research has found that 40% of consumers prefer a chat with friends over a cup of coffee rather than a traditional pint or a glass of wine.[1]
To mark this, NESTLÉ PROFESSIONAL® is offering one lucky landlord the chance to create their very own coffee shop.
The winning pubs will receive a month’s supply of NESCAFÉ® AZERA® Americano, Latte and Cappuccino coffee, plus point of sale materials – all the essentials you need to create a coffee shop experience in your pub! [2]
In fact, a recent survey of landlords found that two thirds[3] would give barista style coffee a shot with Nescafé® Azera®.
Christina McKeevers, Landlord of The Wishing Well in Palmers Green, commented:
“We need something that’s easy to make because we’ve got a small kitchen and if it’s busy, you need something that’s going to be quick as well. Our customers would be happy with this.”
Helping pubs capitalise on the growing popularity of high quality coffee, the range delivers the same intense aroma, enticing look and full roasted coffee flavour as a barista coffee – but in an instant! Plus there’s no need for expensive machinery and all the service, space and training costs entailed.
To enter the competition, all you need to do is send an email with the name of your pub to [email protected] with the subject line ‘Nescafé Azera Pubs’.[4]
Why choose NESCAFE® Azera®?
- An easy way to introduce high quality coffee and increase profits without any upfront investment
- You get the same intense aroma, enticing look and full roasted coffee flavour as barista-made coffee – but in an instant
- It offers a full suite of the most popular coffee shop coffees – Americano, Cappuccino and Latte
- The sachet format makes it easy for bar staff to prepare the drinks
- No need for machinery and all the service, space and training costs entailed
- Research shows that 43 per cent of consumers would be willing to pay more than £2 for a coffee in a pub[5] – the ability to serve coffee shop-style drinks in an instant clearly presents a big opportunity for operators to drive turnover.
For the chance to WIN a coffee shop experience for your pub, including a month’s supply of NESCAFÉ® AZERA® Americano, Latte and Cappuccino and POS materials, send an email with the name of your pub to [email protected] with the subject line ‘Nescafé Azera Pubs’. Six lucky winners will also receive free samples of the Americano variants.
[1] Research released by Greggs and the University of Stirling, November 2014
[2] One month supply is 1 x 500g Tin of Nescafé Azera Americano, 100 x Single Serve sachets of Latté and 100 x Single Serve sachets of Cappuccino
[3] Nestlé Professional proprietary research, June 2015
[4] For full Terms and Conditions please visit www.nestleprofessional.co.uk/azerapubsprize
The closing date for the competition is midnight on 30th October.
[5] Nestlé Professional proprietary research, September 2013