Portobello Road Gin, founded in 2011 above a 19th century public house on London’s Portobello Road, is investing heavily in its expansion plans for 2015 following a dramatic growth period that has seen it become one of Britain’s fastest growing premium gin brands. The brand campaign ‘Portobello Road Gin – the finest address in Gin’ will communicate the Portobello Road Copa – a measure of gin and tonic served in a large red wine glass and adorned with complementing garnishes. The brand will also be launching a limited edition Director’s Cut gin using botanicals found on a foraging trip by the directors.
The marketing campaign comes as the brand is experiencing exponential growth both in the UK and also in key export markets Spain and the US.
Ged Feltham, managing director says: “This is a hugely exciting time for Portobello Road Gin and we’re delighted how well received the gin has been outside of the UK. We sold out of gin in Spain in the first week and we’ve been delighted with the response to the brand in the US following our launch stateside in April. Influential titles like Forbes have covered our story and we’re now stocked at leading bars like Dead Rabbit and Mother’s Ruin in New York. What we are finding is that the provenance of the address is playing an important factor in the interest in the brand, particularly in America where we are increasingly being seen as a brand that communicates London’s rich drinking history.”