What is the secret to capturing customer attention and maximising impulse sales? Investment in the right signage can, literally, point the way. Many venues have multiple signage systems in operation that have been introduced and developed organically, often without consideration given to how they work as one. Does your front-of-venue signage deliver sufficient standout? Are they located in prime position? What signs should you use to capture attention at eye and buy-level? How do you want to differentiate price and service messages? Having a clear approach to the “where” and “why” is essential. Ultimately, signage should be focused on not only driving sales but also improving the customer experience.
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