Historically, most fast food restaurants have built their success on one core idea: deliver the same offer no matter where you are on the planet. For a long time we have all enjoyed seeing identical products coming off the fast food production line, feeling reassured by the factory-like ambiance that speaks of reliability and uniformity. Burgers, fried chicken, pizzas, chips and the like were simple, unsophisticated foods, which inhabited a simple, unsophisticated environment. |