Despite a number of significant market challenges including the cost of living crisis, Brexit and the remnants of Covid-19, new businesses have continued to crop up across the UK throughout 2023. In fact, the first half of the year saw 101 new businesses established every hour.

The tourism industry is currently undergoing an exciting period of transformation and innovation, with a pace of change never seen before. The time between the emergence of new trends and technologies capable of changing the rules of the game or necessitating a comprehensive update to stay competitive is shrinking. One of the latest innovative disruptions that promises to reshape much of what we currently do in the tourism and hospitality sector is Artificial Intelligence (AI).